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Our trainers are experts
& certified on your data-marketing solutions
Rapid skills upgrading
Via activatable case studies
A tailor-made approach
Tailored to your industry and your challenges
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Take your skills and results to the next level with Welyft.
At Welyft, we believe that training is the key to enabling your teams to master the basics of analytics and harness its full potential. This mastery has a direct impact on your ability to deliver an exceptional customer experience, stand out in a hyper-competitive environment, and generate sustainable growth.
That's why our consultants, experts in the field, share their practical know-how with you through tailor-made training courses.
Our training courses go beyond theory: they enable you to integrate best practices directly applicable to your challenges, so that you can make informed, strategic decisions.
Our CRO & Continuous Improvement Offers
Our teams of consultants can support you across the entire data marketing value chain.
Analytics and Web Analysis Training
Get the most out of your Analytics tools by working with us to develop web analytics methods and advanced functionalities.
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CRO & Product Discovery Training
Would you like to learn more about UX optimization? We'll give you the basics you need to set up the analyses and tests (A/B tests, user tests) that will validate your hypotheses.
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CRO program maturity audit/ Experimentation
We support you in analyzing the current performance of your CRO organization via 4 strategic pillars:
Strategy & culture of experimentation, governance around the CRO, methods applied & your stack tool.
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Delivering a reliable, future-ready data ecosystem
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Understanding
Identify friction points in your routes
Understanding
Identify friction points in your routes
Understanding
Identify friction points in your routes
Understanding
Identify friction points in your routes
Understanding
Identify friction points in your routes
How do our data-marketing training courses work?
Our training courses are delivered by expert & certified consultants on tools and methods.
Learn how to master Google Analytics 4, understand and exploit your data to analyze the performance of your site or application and define relevant KPIs for effective tracking.
The fundamentals
Discover the importance of web analytics with Google Analytics. Understand the key differences between GA3 and GA4, master its vocabulary and KPIs, and grasp the new data model and its challenges.
GA4 reporting interface
Learn to navigate the GA4 interface, administer and customize your accounts, explore key reports, and master sampling and filters for accurate, actionable analysis.
Analysis via GA4
Master user journey analysis, identify key ratios and points of underperformance, use comparisons, segments and filters wisely, and learn how to build, export and share exploration and conversion funnel reports.
Your business issues
Learn how to choose your KPIs, set up effective performance monitoring, integrate GA4 into your daily routine, exploit its advanced features, and understand its implications for data protection.
Conclusion and further information
Explore advanced avenues with GA4: custom reporting, BigQuery integration, advanced CRM analytics, and managing data privacy issues for strategic exploitation.
Learn how to analyze customer journeys, optimize friction points, and increase your conversion rates thanks to data-driven strategies and effective A/B testing.
Understanding the importance of CRO
Find out why CRO is essential for maximizing conversions, improving user experience and generating sustainable growth.
Parameters affecting conversion
Explore the key factors in conversion by integrating the conversion equation and analyzing the impact of cognitive biases on user decisions.
How to analyze a path/template
Learn how to analyze a user journey or template, identifying friction points and optimization opportunities using a structured, data-driven CRO approach.
Set up experimental hypotheses
Learn how to formulate clear and strategic experimental hypotheses to test and validate optimizations based on concrete data.
Choosing the right derisking methods for your UX issues
Identify and apply the derisking methods best suited to your needs, to minimize risk and maximize the effectiveness of your optimizations.
Focus on A/B testing and accelerating your roadmap
Set up effective A/B tests based on Welyft's proven best practices, to structure your experiments andaccelerate your roadmap.
Frequently asked questions
Who should attend GA4?
This course is designed for all digital professionals, from beginners to advanced, who want to understand and master Google Analytics 4 to analyze the performance of a website or application.
What are the training objectives?
Master the fundamentals and configuration of Google Analytics 4, learn how to customize your reports, track your conversions and marketing campaigns, and explore advanced features such as explorations and BigQuery for in-depth analysis.
What prerequisites are required?
No particular technical prerequisites are required. Basic knowledge of webmarketing or analytics is an asset, but not essential.
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