Conversion rate optimization training CRO : Boost your conversions with Welyft 🚀

In an ultra-competitive digital world, every visitor counts. Conversion Rate Optimization (CRO) is the key to turning your audience into loyal customers, without necessarily increasing your traffic.

At Welyft, we offer an intensive one-day CRO training course, either face-to-face or remotely, for marketing professionals, UX designers, e-commerce managers and digital project managers. Our pragmatic, actionable approach will enable you to rapidly improve your website's conversion thanks to a proven methodology.

Why take a CRO training course at Welyft?

✅ Condensed, effective training: In just one day, master the fundamental and advanced principles of CRO.

✅ Expert trainers: Our trainers are specialists in A/B testing,behavioral analysis andUX optimization.

✅ Practical, interactive approach: Case studies, role-playing, analysis of your own pages and A/B testing.

✅ Flexibility: Training available face-to-face or remotely, with materials and tools provided.

What are the basics of conversion rate optimization (CRO) training? 

CRO (Conversion Rate Optimization) is a data-driven approach that aims to increase the percentage of visitors performing a key action on your site (purchase, registration, request for quote, etc.).

The pillars of CRO 🏗️

🔹 Behavioral analysis: Efficiently leverage data from Google Analytics, Hotjar, and your tracking tools to identify friction.

🔹 UX and cognitive psychology: Improve the user experience by applying cognitive biases and UX principles that promote conversion.

🔹 A/B Testing & Experimentation: Test different variations of your pages to determine which perform best.

🔹 Persuasive copywriting: Optimize your CTAs, product pages and conversion tunnels with the principles of persuasion

What you will learn in our CRO training 🎓

1️⃣ Analyzing behavior and identifying friction

- Use of CRO frameworks on Google Analytics 4, Hotjar, Clarity and other tracking tools.

- Interpretation of heatmaps, session records and conversion tunnels.

- Detection of friction points and optimization hypotheses.

2️⃣ A/B Testing and experimentation methodology

- Set up an effective A/B testing strategy with Optimizely, VWO, Kameleoon.

- Definition of KPIs, sampling and segmentation.

- Best practices for reliable, actionable results.

3️⃣ Cognitive psychology and UX design to boost conversions

-UX principles to simplify navigation and improve user experience.

-Cognitive bias and persuasion applied to CRO (Social proof, Anchoring effect, Nudges).

- Application of the LIFT Model to analyze and optimize your pages.

4️⃣ Copywriting & Call-To-Action (CTA) optimization

- Writing persuasive and impactful messages.

- Structuring a convincing, optimized sales page.

- Selection and testing of the most effective CTAs.

Who is this CRO training for?

🚀 E-commerce managers: Improve the conversions of your product sheets and purchase tunnels.

🎨 UX/UI Designers: Integrate CRO to improve usability and user engagement.

📈 Marketers & Acquisition Managers: Maximize your campaign ROI with better visitor conversion.

🛠️ Developers & Product Managers: Learn how to implement A/B testing and optimize technical performance.

How CRO Welyft training works

📅 Duration: 1 full day (7 hours)

📍 Format: Face-to-face (on our premises) or remote (via an interactive platform)

👥 Number of participants: 6 to 10 people max for personalized follow-up

🛠️ Tools provided: Training materials, experimentation templates, access to A/B testing tools

💰 Price: [Contact us]

Registration and further information

💡 Would you like to learn more about conversion optimization?

📩 Contact us today to reserve your place!

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