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Improve the quality of your Discovery through experimentation
By directly testing your users' current journeys and identifying their weaknesses
Reduce the risks associated with feature development
By iterating on your hypotheses directly on your users using interactive prototypes
Secure your business performance
A/B testing the new functionality on a fraction of your users before going live
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Experimentation = User testing + A/B testing
Experimentation is an essential lever for speeding up the product discovery process, enabling key hypotheses to be validated rapidly.
Whether it's AB testing, user testing or prototyping, these approaches offer a direct way of testing your ideas in real-life conditions and getting concrete feedback right from the start.
This enables product teams to focus their efforts on solutions that really meet users' needs, while avoiding unnecessary investment.
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Our Experimentation & Derisking Offers
We support you in setting up user-driven tests and organizations
Setting up an experimentation program
We can help you set up an experimentation program
A/B tests + User tests within your organization to accelerate the collection of lessons learned and customer feedback that will contribute to the deriskage of Product Discovery.
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Setting up a personalization strategy
Implementing a personalization strategy on a website involves many technical, organizational and methodological challenges, but it remains indispensable for creating exceptional, differentiating experiences.
Setting up usability tests in your organization
We can help you set up qualitative usability tests (moderated or unmoderated) of your paths, to gather consolidated insights from your users on your current templates or future prototypes.
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Converge on the problem before experimenting with the solution
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Problematization
Defining the problems users have with your customer experience
Hypothesis
Move away from intuition by defining possible solutions based on insights
Experiment
Validate possible solutions with users.
Understanding
Identify friction points in your routes
Understanding
Identify friction points in your routes
How do our experimental missions work?
Our experimentation missions are distinguished by a unique approach, combining qualitative methodologies (such as user testing) and quantitative ones (A/B testing), for results that are both precise and actionable. Our expertise enables us to integrate seamlessly into your Product Discovery process, guaranteeing a perfect match between user needs and proposed optimizations.
Assess the organization's ability to optimize its conversion rate in a strategic and structured way, identifying its strengths, weaknesses and levers for improvement to maximize its digital performance.
Kick off & Framing
We organize the kickoff of the assignment, making sure to clarify objectives, expectations and priorities with regard to the implementation of the maturity audit
Strategy and governance
This stage of the audit aims to understand your company's current CRO strategy. Sponsorship, KPIs and culture will be analyzed to understand their impact on the CRO organization.
Organization and processes
Here we'll be analyzing the current workflows of the CRO organization to understand where the weaknesses and strengths lie. We'll be looking to reduce the potential friction that slows down your roadmap on a daily basis.
Methods and skills
The assessment of skills and methods will enable us to set up a training plan for your teams to ensure the operational excellence of your new organization.
Tools
The tool stack is a key element in your organization's success. We'll be analyzing the tools used for collection and activation, as well as the productivity of the CRO team.
Restitution
We present all the lessons learned at a feedback session, which proposes a prioritized roadmap of projects to be implemented.
Accompany your teams on a daily basis to accelerate the velocity of your experimentation roadmap through coaching and training.
Kick off & Framing
Alignment with the team's maturity and your organization's key pain points.
Tactical maturity audit
Analysis of the various maturity criteria and identification of the main organizational projects
Alignment with recommendations
Restitution of the audit and alignment on a timeline for team maturity.
Support
Set up bodies and workflows within your organization. Support for the organization of meetings and workshops in conjunction with the CRO.
Training
Setting up evangelization and training sessions for teams to ensure skills transfer on methods and tools.
Operational excellence
Once the coaching phase is over, we remain involved on a quarterly basis in assessing the organization's maturity.
Set up an experimentation strategy (A/B testing + user testing) or a CRO team (A/B testing) within your organization.
Kick off & Framing
Alignment with your organization's needs, business challenges and constraints.
Organization analysis
Set up interviews with the organization's key stakeholders to understand the different organizational models applicable.
Organization design
Design of the CRO organization's target RACI with the various workflows and project management guidelines.
Tool implementation
Support for the implementation of CRO tools, both on the front-end "A/B testing" "UX analytics" as well as productivity tools, prioritization tools and roadmapping tools.
Coaching
We set up the organization via a coaching period to train the teams in experimentation and compliance with the guidelines developed.
Feedback & iterations
We are setting up a feedback system via various bodies in order to take a step back from the new organization and define areas for improvement.
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Our customers' success
"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
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"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
Frequently asked questions
What's the difference between CRO and experimentation?
The main difference between CRO and experimentation lies in their objectives and approaches. CRO (Conversion Rate Optimization) focuses on the rapid achievement of business KPIs through predominantly quantitative methods, such as A/B testing and data analysis. Experimentation, on the other hand, adopts a more balanced perspective, with around 30% business objectives and 70% focused on product improvement. It combines quantitative and qualitative approaches (50/50), such as user testing and behavioral analysis, to explore sustainable solutions aligned with user needs. Thus, CRO is more focused on immediate effectiveness, while experimentation aims at global and strategic optimization.
How to integrate CRO into Product Discovery
CRO integrates with Product Discovery, providing data-driven quali and quanti tools to validate the hypotheses identified by product teams during Discovery. By establishing a continuous learning loop, CRO extends Discovery, ensuring that solutions remain aligned with user needs while maximizing results.
How long does a CRO maturity audit take?
The duration of a maturity audit depends on a number of factors, including the size of the organization, the complexity of existing processes and the specific objectives of the audit, but you should allow between 2 weeks and a month to complete the various matrices and interviews.
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