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CRO Agency
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Structure specialized inoptimizing the conversion rates of a website or application. A CRO agency supports companies in analyzing user paths, identifying friction points, formulating improvement hypotheses, and implementing A/B tests, customizations or UX optimizations aimed at boosting performance (leads, sales, engagement...).
Typical CRO agency tasks :
- Quantitative and qualitative audits (analytics, heatmaps, feedbacks),
- Development of experimentation roadmaps,
- Creation, deployment and analysis of A/B or multivariate tests,
- Improveduser experience (UX/UI) and conversion funnels,
- Collaboration with marketing, product, design and data teams.
Commonly used tools :
AB Tasty, Optimizely, VWO, Hotjar, GA4, Dynamic Yield, BigQuery...
Similar definitions
Data triangulation
Data triangulation combines multiple sources and types of data to gain a more complete and accurate understanding of user behavior and preferences.
Competitor UX analysis
Study of competitors' strategies, strengths and weaknesses in the context of CRO.
Mobile optimization
The process of improving a website's user experience and performance on mobile devices.
Qualitative analysis
Qualitative analysis focuses on non-numerical data, such as customer verbatims, to understand users' motivations, behaviors and frustrations.
Form optimization
Form optimization involves simplifying and improving online forms to maximize submission rates.
Urgency and rarity
Urgency and scarcity are persuasive techniques used to incite action by creating a sense of immediate need or limited availability.
Unique Value Proposition (UVP)
The Unique Value Proposition (UVP) is a clear statement of why a customer should choose your product or service.
Segmentation
Segmentation is the process of dividing visitors into distinct groups based on common characteristics.
Behavioral analysis
Behavioral analysis is the detailed study of user actions and interactions on a website.
Conversion tunnel
The conversion tunnel is a series of specific stages in the customer journey that users go through on a website or application, from their arrival to the final conversion, such as a purchase, registration, or any other desired action.
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