Session replay

Behavioral analysis technique that involves recording and replaying user browsing sessions on a website or application. A replay session enables real-time visualization of a user's interactions: mouse movements, clicks, scrolls, keystrokes (excluding sensitive fields), navigation between pages, inactivity time, etc.

🎯 Objective:

Provide a precise qualitative vision of the user experience in order to :

• identify points of friction or confusion,
• detect unexpected behavior,
• spot bugs or technical problems in real-life situations,
• enrich optimization hypotheses in a data-driven CRO approach.

📌 CRO use case :

• Understand why users abandon a form or a shopping cart,
• Observe low-conversion behaviors to identify areas for testing,
• Validate the UX impact of a new design or customization,
• Technical support: reproduce a bug or anomaly reported by a user.

🛠️ Popular tools :

• Hotjar, Microsoft Clarity, Smartlook, Contentsquare, FullStory...

⚠️ Best practices :

• Respect confidentiality and anonymization rules (e.g. automatic masking of sensitive data),
• Don't rely solely on isolated sessions: cross-reference with heatmaps, analytics and VoC to validate insights,
• Use sessions as visual aids to enrich communication with product, UX, tech or marketing teams.

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