G

Back

Our data marketing articles

Have at your disposal a variety of resources such as articles, white papers, webinars and events. Explore all our expert insights on data trends, changes in privacy regulations, digital transformation, and more here.

Featured article

How can you boost your UX through experimentation and customer feedback?

Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger.

Opinion column: Omnichannel and CRO: A natural synergy?

Omnichannelity has become a major challenge for brands seeking to optimize their customer experience. In a precarious

CRO maturity audit

CRO Maturity Audit and Experimentation: The Welyft Methodology for Maximum Performance

A CRO maturity audit assesses an organization's ability to optimize its performance through the following methods

How to find the best CRO agency to maximize your conversions in 2025

Finding the right CRO agency for your needs can be a challenge. This article will help you do just that.

Recent articles

How can you boost your UX through experimentation and customer feedback?

Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger.

Opinion column: Omnichannel and CRO: A natural synergy?

Omnichannelity has become a major challenge for brands seeking to optimize their customer experience. In a precarious

CRO maturity audit

CRO Maturity Audit and Experimentation: The Welyft Methodology for Maximum Performance

A CRO maturity audit assesses an organization's ability to optimize its performance through the following methods

How to find the best CRO agency to maximize your conversions in 2025

Finding the right CRO agency for your needs can be a challenge. This article will help you do just that.

Wetalk: The CRO by Welyft Newsletter to Follow Absolutely

🚀 Optimize, test, innovate with Wetalk!

Comparison of the Best Statistical Confidence Calculators for A/B Testing

When it comes to CRO (Conversion Rate Optimization), the reliability of A/B test results is essential for taking the right decisions.

Opinion column: What CRO organization makes the difference?

For many years, we have worked with dozens (hundreds) of brands to support them in their e

A/B Test example - Discover the Tops and Flops in CRO!

Missed our exclusive webinar on conversion optimization? Don't worry, the replay is available!

Conversion rate optimization training CRO : Boost your conversions with Welyft 🚀

At Welyft, we offer intensive one-day CRO training, either face-to-face or remotely.

The challenges of predictive marketing in 2024

The challenges of predictive analytics for brands in 2024

Personalization

Where to start with customization?

When you're new to the subject, there's a tendency, in the interests of speed, to throw use cases on the shelf proposed by the

Personalization

What is a CRO Audit?

Conversion Rate Optimization (CRO) is emerging as an essential pillar of website strategies.

How do you implement user research within your organization?

User research or UX research is a form of research into the user's experience. User research is a

Product Discovery

Tribune: Is this the end of the CRO?

Here we discuss the future of the CRO and why it needs to evolve!

What are the prerequisites for a successful personalization strategy?

Clément Hornec, co-founder of Welyft, reveals the fundamental principles of a productive personalization tactic that

Personalization

What is the role of Product Discovery at Sephora?

Find out how Welyft helped Sephora implement product discovery.

Product Discovery

DMA (Digital Markets Act): Everything you need to know!

After the implementation of the RGPD in 2018, it's time to prepare for the arrival by spring 2024 of the Digital Markets Act

Why and how to improve your 1st party collection strategy

In this webinar, we will explore the crucial role of 1st party data in an approach to improving the customer experience.

Everything you need to know about Conversion Rate Optimization (CRO) to boost your business

Conversion rate optimization is a powerful technique that can dramatically increase your profitability.

Does the scheduled end of Google Optimize jeopardize your experimentation strategy?

Recently, Google highlighted AB Tasty as a potential alternative for your A/B testing platform.

How do you track A/B tests using Looker studio and Bigquery?

How do you track A/B tests using Looker studio and Bigquery?

Talk to a Welyft expert

The Data-Marketing agency that boosts the ROI of your customer journeys

Make an appointment

Tell us more about your project

We know how to boost the performance of your digital channels.

CRO

Data

User Research

Experiment