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Have at your disposal a variety of resources such as articles, white papers, webinars and events. Explore all our expert insights on data trends, changes in privacy regulations, digital transformation, and more here.

Featured article

How can you boost your UX through experimentation and customer feedback?

Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger.

Opinion column: Omnichannel and CRO: A natural synergy?

Omnichannelity has become a major challenge for brands seeking to optimize their customer experience. In a precarious

CRO maturity audit

CRO Maturity Audit and Experimentation: The Welyft Methodology for Maximum Performance

A CRO maturity audit assesses an organization's ability to optimize its performance through the following methods

How to find the best CRO agency to maximize your conversions in 2025

Finding the right CRO agency for your needs can be a challenge. This article will help you do just that.

Recent articles

How can you boost your UX through experimentation and customer feedback?

Join us for an inspiring morning with our guest experts, Gauthier Horbette from Domitys and Romain Berger.

Opinion column: Omnichannel and CRO: A natural synergy?

Omnichannelity has become a major challenge for brands seeking to optimize their customer experience. In a precarious

CRO maturity audit

CRO Maturity Audit and Experimentation: The Welyft Methodology for Maximum Performance

A CRO maturity audit assesses an organization's ability to optimize its performance through the following methods

How to find the best CRO agency to maximize your conversions in 2025

Finding the right CRO agency for your needs can be a challenge. This article will help you do just that.

Wetalk: The CRO by Welyft Newsletter to Follow Absolutely

🚀 Optimize, test, innovate with Wetalk!

Comparison of the Best Statistical Confidence Calculators for A/B Testing

When it comes to CRO (Conversion Rate Optimization), the reliability of A/B test results is essential for taking the right decisions.

Opinion column: What CRO organization makes the difference?

For many years, we have worked with dozens (hundreds) of brands to support them in their e

Conversion rate optimization training CRO : Boost your conversions with Welyft 🚀

At Welyft, we offer intensive one-day CRO training, either face-to-face or remotely.

The challenges of predictive marketing in 2024

The challenges of predictive analytics for brands in 2024

Personalization

Where to start with customization?

When you're new to the subject, there's a tendency, in the interests of speed, to throw use cases on the shelf proposed by the

Personalization

Tribune: Is this the end of the CRO?

Here we discuss the future of the CRO and why it needs to evolve!

What are the prerequisites for a successful personalization strategy?

Clément Hornec, co-founder of Welyft, reveals the fundamental principles of a productive personalization tactic that

Personalization

What is the role of Product Discovery at Sephora?

Find out how Welyft helped Sephora implement product discovery.

Product Discovery

Does the scheduled end of Google Optimize jeopardize your experimentation strategy?

Recently, Google highlighted AB Tasty as a potential alternative for your A/B testing platform.

How do you track A/B tests using Looker studio and Bigquery?

How do you track A/B tests using Looker studio and Bigquery?

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