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Speed up your decision-making
By making data collection on your data-marketing ecosystem more reliable.
Boost your growth
By automating data analysis and performance monitoring.
Exploit the potential of your tools
By implementing advanced collection plans based on our best practices.
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Make informed decisions and achieve sustainable growth
We are convinced that the quality of your Analytics base and its operation play a key role in your ability to deliver an exceptional customer experience. In a highly competitive environment, this is a strategic lever for setting yourself apart and boosting your growth.
However, the maturity of your organization as well as evolving technologies and regulations can put the brakes on this exploitation.
That's why our consultants work closely with your teams to deploy tailor-made solutions. The aim: to capture relevant signals from your users and transform them into actionable information, to optimize your decisions and performance.
Our Data & Analytics offers
Our teams of consultants can support you across the entire data marketing value chain.
KPI tracking & Dashboarding
We support you in setting up a data-driven organization, identifying, aligning and disseminating your key KPIs to your teams.
Tracking & collect analytics
Get a reliable, activatable data collection source that complies with regulatory environments via a tagging plan.
Web-Performance & Accessibility
Understand the impact of web performance and accessibility on the user experience, through an assessment of the current situation and a prioritized roadmap to serve your users and your business performance.
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Delivering a reliable, future-ready data ecosystem
Our CRO method is based on 3 pillars, duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Think
Define a data strategy in line with your business objectives
Analytics & attribution training
Build
Set up the ecosystem in compliance with regulations and best practices
Improve
We enable you to go further by enriching your collection ecosystem
How do our tracking missions work?
The more traffic you generate on your site, the more valuable on-site information you produce. This data, when properly collected and analyzed, offers invaluable opportunities to understand your visitors, optimize your performance, and improve your bottom line. Our mission is to support you in the exhaustive and compliant collection of this data, while helping you to visualize it in a clear and exploitable way, in strict compliance with current regulations.
Obtain a reliable data collection environment that enables a better understanding of user paths.
Kick off & Framing
Facilitate a scoping meeting to align scope, methods, stakeholders and project timeline.
KPis workshop
Facilitate a KPIs workshop to identify the relevant indicators for your business that will be tracked at the end of the project.
Tracking plan design
Creation of a reference document containing specifications for all the collection points on your app/site.
Setup & support
We create the various analytical environments and set up your tagging tool (e.g. Google Tag manager) to feed the data back to the analytics tool.
Acceptance & validation
We validate that the data is correctly fed into the tools, compare trends and validate compliance with consents.
Skills transfer
We are organizing a training session to introduce you to the new indicators and their monitoring, and to set up alerting parameters.
Democratize your teams' access to data with turnkey dashboards customized to your business challenges and data collection environment.
Kick off - Dashboards
We align ourselves with the scope of the analytical sources, the data visualization tool, and the business requirements.
Alignment with KPis / OKRs
During a KPIs workshop, we validate the strategic and operational indicators that drive success, by team, BU or company.
Wireframes
We wireframe the dashboard in order to validate the data tables and visualization before they are designed.
Parameterization & automation
We set up the connections and automations needed to reliably feed the data back into the dashboards.
Acceptance & Validation
We validate the consistency of the new dashboard's data with your reference analytical tools.
Sharing & distribution
We train your teams to use the dashboard and its settings, so that you can become autonomous.
Understand the weaknesses of your collection ecosystem and the opportunities for optimizing it to make it 100% relevant to your teams once again.
Kickoff reliability
Alignment with the scope of the mission, sharing tools and analytical sources.
Tagging quality
We study the quality of your tagging tool (TMS) and cookie consent (CMPs) settings to identify blocking points & optimization opportunities.
Quality analytics
We examine the quality of your analytics tool's settings to validate its optimal operation, and identify any anomalies.
Data best-practices
We compare your current tracking plan with our industry templates to identify gaps, errors and standardization opportunities.
Prioritized roadmap
We present you with a prioritized roadmap of suggested fixes, broken down by degree of criticality and effort.
Support analytics
We support you in implementing optimizations to guarantee a rapid return to quality.
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Our customers' success
"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
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"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
Frequently asked questions
Why work with an agency specializing in Web & Data-analytics?
A Web & Data-analytics agency like Welyft enables you to fully exploit your data to optimize your performance. Thanks to our expertise, we analyze your user paths, identify optimization levers, and implement concrete solutions to maximize your conversions and ROI.
How does Welyft support your growth?
We combine a personalized approach with data-driven methodologies to align your business objectives with high-performance strategies. From optimizing your analytics tools to setting up A/B tests or data-marketing campaigns, our support helps you accelerate your development.
What results can I expect from this support?
With Welyft, you benefit from the strategic use of your data to transform your performance. Expect concrete optimizations, better control of user paths and measurable actions to boost your growth.
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