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Auditing the UX of your paths
to identify their strengths and weaknesses, and thus effectively prepare for a strategic overhaul.
Draw up a CRO roadmap
and prioritize your optimization projects, you'll quickly achieve concrete, measurable results for your business.
Validate your hypotheses with A/B testing
and deploy only the winning variations in production.
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Achieve your business goals with a CRO agency
Conversion rate optimization (CRO) and experimentation are processes aimed at increasing the number of new customers or retaining existing ones.
This applies equally to applications and landing pages, optimizing all points of contact with your audience.
CRO combines quantitative (How?) and qualitative (Why?) learning.
Thanks to CRO and experimentation, you can maximize the return on investment (ROI) of your acquisition levers while reducing the risk of offering a degraded experience to your users.
CRO agency offers
Our teams of consultants can support you throughout your CRO strategy
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CRO & Conversion Audit
We analyze all your quantitative data sources, cross-referencing them with our UX expertise, to identify the friction points impacting your users and define an optimization roadmap to correct them.
Optimizing your landing pages
Media landing pages are strategic elements of your digital experience, as they represent both the first point of contact with your future customers and directly influence the ROI of your advertising investments.
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Setting up A/B tests
Our experts will guide you in the design and implementation of your A/B testing campaigns, to validate your hypotheses with your users, while guaranteeing optimal quality and rapid execution.
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Experimenting to understand users
Our method seeks to understand what motivates or hinders a user in the process of buying or performing a specific action on your website.
Once we've identified your users' friction points, we use AB testing to determine the best solutions for increasing conversions, revenues and profits over the long term.
Understanding
Identify friction points in your routes
Correct
Design optimization hypotheses
Experiment
Validate the impact of our optimizations via A/B tests or user tests
Understanding
Identify friction points in your routes
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Our customers' success
"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
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"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
"The ability of the Welyft teams to understand our businesses, the ecosystem and our challenges, all with a high-performance team organization, has transformed the way we've worked together for several years!"
Experimentation & CRO
A CRO project involves five stages: a kickoff to define objectives, an analytics audit to identify obstacles, a UX audit to optimize the experience, a roadmap to prioritize actions, and A/B tests to validate improvements and measure their impact.
Framing the CRO project
During this stage, we align ourselves on the method to be used, gather expectations from the different teams, identify project constraints, understand the business stakes, define objectives and key performance indicators (KPIs), and agree on what success means.
This meeting is essential to ensure that all stakeholders are on the same wavelength, and to ensure the success of the project.
Analytics audit
Once the scoping stage is complete, we begin the analytics audit. This audit focuses on your website's quantitative data. We seek to understand user journeys and how your users interact with your templates. In this way, we identify the key audiences you need to focus on.
UX audit
The UX audit enables us to understand the "why" of potential friction points identified during the analytics audit. We use a CRO analysis matrix to easily identify, on templates, the elements that positively or negatively influence conversion.
Summary & activation projects
Once all the friction points and user needs have been identified by the audits, we combine data and UX to design our resolution hypotheses. These hypotheses, which we prioritize using the RICE method, can be quick wins for immediate implementation, or A/B tests to reduce risk or validate performance.
Experiment
Our team of experts designs, configures, monitors, develops and A/B tests all our activations, using data to validate the performance of new initiatives.
What KPIs can a CRO agency work on?
Using CRO methodology, we experiment to help you achieve your business objectives.
Conversion rates
Increase the proportion of your users arriving on your sites and carrying out a transaction.
Commitment rate
Increase average length of visit and average number of screens or page views per session.
Bounce rate
Reduce the number of users arriving on your site without any significant interaction.
Customer lifetime value
Increase the duration and frequency of customers' interactions with your brand to maximize their long-term value.
Opt-in rate
Increase the number of users who subscribe or consent to your communications.
How do our CRO missions work?
Our CRO missions are structured to maximize impact at every stage. We start with an audit phase to assess your current maturity, data and processes. We then identify optimization opportunities through in-depth analysis of user behavior, customer journeys and current performance.
A CRO audit aims to identify friction points and optimization opportunities in user journeys. It helps maximize conversions through in-depth analysis of existing data, behaviors and processes.
Kick off & Framing
During this stage, we clarify the method, collect team expectations, identify constraints, understand strategic issues, define objectives and key performance indicators (KPIs), and align the vision of success.
Analytics audit
After scoping, we begin the analytics audit, focusing on your website's quantitative data. The aim is to analyze user paths and understand "how" they interact with your templates. This enables us to identify your key audiences and determine where to focus your efforts.
UX audit
The UX audit aims to understand the "why" of potential friction points identified during the analytics audit. Thanks to a CRO analysis matrix, we can easily identify the elements on your templates that positively or negatively influence conversion.
User testing (Option)
By observing user interactions in real-life situations, we identify obstacles to conversion and validate the hypotheses formulated during analytical and UX audits. This enables us to propose concrete and appropriate improvements.
Prioritizing the roadmap
Based on audit and test data, we identify the initiatives with the greatest potential impact on conversion, taking into account available resources and project constraints.
Activation (A/B testing!)
We implement the A/B tests prioritized by the audit roadmap, in order to test different solutions to the identified hypotheses.
Provide your teams with daily support to accelerate your experimentation roadmap, through coaching sessions and ongoing training tailored to their needs.
Framing
Definition of objectives, hypotheses to be tested and KPIs (key performance indicators), with clear alignment of stakeholders.
Wireframes
Creation of wireframes to quickly visualize proposed variations and validate strategic choices.
Models
Creation of detailed mock-ups, including design and user experience for each variation tested.
Development & parameterization
Technical implementation of A/B tests in your experimentation tools, with particular attention to data integrity (tracking).
Launch monitoring & collection
Deploy tests, monitor performance in real time and collect key data for reliable analysis.
Restitution
Analyze results, share insights and formulate concrete recommendations to optimize your next experiments.
Set up an experimentation strategy (A/B testing and user testing) or a CRO team (A/B testing) within your organization.
Kick off & Framing
Align stakeholders on objectives, expectations, priorities and methodology, to lay a solid foundation for the continuous improvement project.
CRO Audit
Identify friction points and optimization opportunities in user journeys through analysis of existing data, behavior and performance.
Roadmap validation
Structure and prioritize high value-added initiatives based on audit results and strategic objectives.
Setting up experiments
Deploy A/B or user tests to validate hypotheses and measure the impact of changes on conversions.
Setting up adhoc analyses
Perform specific analyses to deepen insights and understand user behavior or the performance of key elements.
Running workshops
Foster team collaboration and alignment through strategic or operational workshops, to co-create tailored solutions and strengthen commitment.
Frequently asked questions
What is CRO?
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CRO (Conversion Rate Optimization) is a process designed to increase the percentage of visitors to a website or application who complete a key action, such as a purchase, registration or contact request. It relies on a methodology based on experimentation (A/B and multivariate testing) and data analysis to identify conversion barriers and validate improvements.
How can a CRO agency help me?
A CRO agency like Welyft can support you from start to finish, from setting up a CRO structure in your organization to analyzing and deploying optimizations in your ecosystem (website, app, digital in store, etc.).
How can you improve your conversion rate?
To improve your conversion rate, an effective method is based on in-depth analysis of your website data to identify and prioritize major friction points (or "pain points"). These insights are used to design targeted improvement hypotheses, which are then tested and validated through A/B testing campaigns. This data-driven approach guarantees continuous, measurable optimization, transforming friction points into opportunities for engagement and conversion. Working with a CRO agency enables us to apply this methodology in an expert, structured way.
How does CRO fit into the product discovery methodology?
CRO fits perfectly into the Product Discovery methodology, enabling significant product modifications to be de-risked through experimentation (A/B testing, User testing, feature release management).
In particular, it helps to spread a culture of hypothesis rather than solution within product teams, by putting user validation at the heart of the reflection process.
Is CRO the same as A/B testing?
No, CRO is a process for identifying opportunities to improve the customer experience. It encompasses A/B testing, but has a much broader scope. In fact, A/B testing is just one way of validating the hypotheses put forward during the CRO process. Other possible ways of validating a hypothesis include: MVT testing (multivariate), Personalization, Guerilla testing, Usability testing, Worshops.
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