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EXPERIMENTATION I CRO I A/B TESTING I DATA

The Data-Marketing agency that boosts the ROI of your customer journeys

Welyft helps you deliver an exceptional digital customer experience through data & experimentation (A/B testing, personalization, user testing, UX research).

Experimentation & CRO

Optimize your conversion rates with CRO

User Research & Audit CRO

Use UX Research to find out whether your users validate your paths

Data & Analytics

Capitalize on your data ecosystem to understand your users

Upskilling & training

Train your teams in the culture of experimentation and data

User research & CRO Audit
Find out if your users are validating your processes with UX Research

Welyft supports you with our UX research expertise to identify your targets' expectations/problems before the development phases.

Data & analytics
Accelerate your business with a web & data analytics agency

Welyft can help you choose, set up and enhance your web analytics ecosystem to collect signals and turn them into action.

Welyft is a Data-Marketing Agency that advises you on experimentation and CRO.
We set up the strategic vision for your experimentation program, and provide the support you need to extract maximum value from it.

SERVICES

Discover Welyft

Our teams of consultants support you at every stage of the data marketing value chain.

CRO & Continuous Improvement

CRO & Conversion Audit

We analyze all your quantitative data sources, cross-referencing them with our UX expertise, to identify the friction points impacting your users and define an optimization roadmap to correct them.

USE CASES
Analytics audit
Audit App 
Route analysis
Prioritizing an optimization roadmap
Summary of key findings

Optimizing your landing pages

Media landing pages are strategic elements of your digital experience, as they represent both the first point of contact with your future customers and directly influence the ROI of your advertising investments.

USE CASES
Performance audit
Analysis of template consumption
Personalizing landing pages
Enhanced tracking

Setting up A/B tests

Our experts will guide you in the design and implementation of your A/B testing campaigns, to validate your hypotheses with your users, while guaranteeing optimal quality and rapid execution.

USE CASES
A/B test development
Performance-oriented modeling
 Setting up MVT tests
Customize
Results monitoring & analysis
Experimentation & Derisking

Setting up an experimentation program

We can help you set up an experimentation program
A/B tests + User tests within your organization to accelerate the collection of lessons learned and customer feedback that will contribute to the deriskage of Product Discovery.

USE CASES
Product Discovery
CRO Coaching
Program maturity audit
Leading the roadmap
Dataprep and alerting set-up

Setting up a personalization strategy

Implementing a personalization strategy on a website involves many technical, organizational and methodological challenges, but it remains indispensable for creating exceptional, differentiating experiences.

USE CASES
Tool implementation
Customization guidelines
Workflow analysis
Segmentation
Validation via A/B testing

Setting up usability tests in your organization

We can help you set up qualitative usability tests (moderated or unmoderated) of your paths, to gather consolidated insights from your users on your current templates or future prototypes.

USE CASES
Moderated / unmoderated remote interviews
Card sorting, Tree testing
Analysis of feelings & emotions
Interviews
Data & Analytics

KPI tracking & Dashboarding

We support you in setting up a data-driven organization, identifying, aligning and disseminating your key KPIs to your teams.

USE CASES
KPIs workshop
Setting up OKRs
Setting up UX KPIs (H.E.A.R.T)
Designing control dashboards or CROs
Dataprep and alerting set-up

Tracking & collect analytics

Get a reliable, activatable data collection source that complies with regulatory environments via a tagging plan.

USE CASES
Setting up a GA4 tracking plan
Switch to server-side
Double tracking Matomo
Piwic
Data layer enrichment

Web-Performance & Accessibility

Understand the impact of web performance and accessibility on the user experience, through an assessment of the current situation and a prioritized roadmap to serve your users and your business performance.

USE CASES
Web performance audit & recommendations
Setting up a vitals web dashboard
Alerting
Accessibility audit
Training

Analytics and Web Analysis Training

Get the most out of your Analytics tools by working with us to develop web analytics methods and advanced functionalities.

USE CASES
GA4 training
Piano Analytics
Mixpanel
Matomo
Dashboard design

CRO & Product Discovery Training

Would you like to learn more about UX optimization? We'll give you the basics you need to set up the analyses and tests (A/B tests, user tests) that will validate your hypotheses.

USE CASES
Continuous improvement
Setting up user tests
Setting up A/B testing tools
Evangelization CRO
Statistical CRO methods

CRO program maturity audit/ Experimentation 

We support you in analyzing the current performance of your CRO organization via 4 strategic pillars:
Strategy & culture of experimentation, governance around the CRO, methods applied & your stack tool.  

USE CASES
Analysis  
Methods & maturity
Workflow analysis
Training
Analysis quality
CRO & Continuous Improvement
Experimentation & Derisking
Data & Analytics
Upskilling & Training
PARTNERS

Our partners

We are certified in all A/B testing and personalization tools available on the market.

TESTIMONIALS

Our success stories

Sophie Buresi
CRM Factory Director @ Groupe Etam  
Sophie Buresi
CRM Factory Director @ Groupe Etam  

We've been working hand in hand with the Welyft team for several months on a major transformation project for the Etam group, aimed at improving and accelerating the personalization of the customer experience across our various channels. Welyft is supporting us on both strategic and operational aspects, with real market expertise and a proximity that makes them indispensable.

Collaboration
1 year
Type of mission
Digital Strategy
Technology
Dynamic
Yield
Mathieu Baudel
Head of partners France
@ Content Square
Mathieu Baudel
Head of partners France
@ Content Square

"We've collaborated with Welyft from their inception, and their expertise in CRO and ability to leverage data from our platform is testament to their ongoing knowledge."

Collaboration
Partner
Joint customers
14 customers
Solution type
UX analytics
Jean-René Boidron
CEO
@ Kameleoon
Jean-René Boidron
CEO
@ Kameleoon

We've known the Welyft team for many years. It has the strike force of one of the largest CRO teams in France and the agility of an independent agency on a human scale.

Collaboration
Partner
Joint customers
4 customers
Solution type
A/B
testing
TEAM

Join our team

Are you passionate about digital and looking for an exceptional professional and human adventure?
We're recruiting (future) customer journey experts.

Consultants

15

Welyft, a human-scale agency working with industry leaders, puts the expertise of its top CRO and data marketing specialists at your disposal to support you effectively.

Missions

70

With each assignment, our aim is to pass on our expertise to optimize your user paths and strengthen your digital maturity. Your processes gain in performance, and you gain in autonomy.

Customers

33

Our diversified customer portfolio enables us to address all your objectives: e-commerce, media, lead generation and SaaS.

A/B tests launched in 2022

150

As an agency specializing in experimentation, we are one of the most committed players in the field of CRO and A/B testing.

Consultants

15

An agency on a human scale, but one that works with the biggest players in the sector. Working with Welyft means being accompanied by the best experts in CRO & data marketing.

Missions

70

During each assignment, we aim to share our expertise in order to optimize user paths and raise your digital maturity. Your user paths gain in performance, and you in autonomy. 

Customers

33

Our broad customer portfolio enables us to work on all your objectives: E-commerce, media, lead gen, Saas, etc.

A/B tests launched in 2022

150

As an agency specializing in experimentation, we are one of the most active players in CRO and A/B testing.

Let's talk about your project!

We know how to boost the performance of your digital channels.
CRO
Data
User Research
Experiment
Contact us