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GCP (Google Cloud Platform)
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GCP (Google Cloud Platform): a suite of cloud services offered by Google, covering computation, storage, data analysis and machine learning. As part of a CRO (Conversion Rate Optimization) approach, GCP - and in particular BigQuery - enables large volumes of behavioral data to be analyzed in a non-sampled way, offering a fine, reliable reading of user performance.
This ability to rapidly cross-reference raw data from tools such as Google Analytics 4 with CRM or transactional data enables us to identify precise optimization opportunities, measure the incremental value of A/B tests, and pilot advanced personalization strategies on a large scale.
Similar definitions
RPV (or ARPU)
RPV (Revenue Per Visitor) or ARPU (Average Revenue Per User) measures the average revenue generated per user or visitor.
Dashboard
A visual dashboard that groups and presents key performance indicators (KPIs) and other important metrics.
Dataviz (Data Visualization)
Graphical representation of data to facilitate understanding and analysis.
CLTV (Customer Lifetime Value)
This is the total value a customer is expected to bring to a company over the duration of their business relationship.
Image optimization
Image optimization reduces the size of image files without compromising their visual quality, thus improving web page loading speed.
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