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Dashboard
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Dashboard: visual interface for centralizing and displaying key performance indicators (KPIs) linked to a test or optimization strategy.
In anA/B testing context, an effective dashboard doesn't just track the raw performance of variants (conversion rate, revenue per visitor, click-through rate, etc.): it also incorporates automated uplift calculations, statistical confidence levels, and trend graphs to monitor the evolution of results over time.
This type of dashboard facilitates rapid decision-making, while guaranteeing a rigorous reading of the real effects of experiments. It is a central tool for data-driven CRO management.
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