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CDP (Customer Data Platform)
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CDP (Customer Data Platform): a centralized system designed to collect, unify and activate customer data from multiple sources (website, CRM, mobile, support, etc.). As part of a CRO (Conversion Rate Optimization) andA/B testing approach, the CDP creates a unified view of the user, essential for designing targeted tests, personalizing paths, and analyzing performance by segment.
By facilitating the activation of precise audience segments (e.g. new visitors, inactive customers, high-value users), it reinforces the relevance of experimentation and improves the ability to measure the incremental value generated by each variation. CDP thus becomes a pillar of continuous optimization and personalized marketing at
Similar definitions
RGPD (General Data Protection Regulation)
The RGPD (General Data Protection Regulation) is a European regulation that protects the personal data of EU citizens.
SEO (Search Engine Optimization)
Optimizing a website to improve its visibility and ranking on search engines.
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