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Macro-conversion
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Macro-conversion is the ultimate goal a company seeks to achieve with its visitors, such as a full purchase, a subscription to a paid service, or any other primary action that generates business value.
Optimizing for macro-conversions means analyzing and improving all the stages of the customer journey, and the micro-conversions that lead to them.
Similar definitions
UPT ( Unit per transaction)
Indicateur e-commerce qui mesure le nombre moyen d’articles achetés par commande.
CVR (Taux de conversion)
Indicateur clé de performance (KPI) qui mesure la proportion de visiteurs ayant réalisé une action attendue sur un site ou une application, par rapport au nombre total de visiteurs exposés.
Micro-conversion
Micro-conversions represent the intermediate steps that users take before reaching a macro-conversion, which is the main objective, such as a purchase.
Scroll depth (scroll rate)
Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually viewed by visitors.
Bounce rate
The bounce rate measures the percentage of visitors who leave a site after viewing a single page.
Conversion rates
Often abbreviated CVR or CR, the conversion rate corresponds to the percentage of visitors performing a desired action on a website, such as a transaction, subscription, document download or form submission.
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