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Form optimization
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Form optimization involves simplifying and improving online forms to maximize submission rates. Often located near the end of a conversion tunnel, well-optimized forms reduce friction and improve user experience, leading to increased conversions.
As part of conversion rate optimization (CRO), several tactics can be implemented, including reducing the number of fields to limit complexity, improving readability to facilitate comprehension, adding real-time validations to avoid errors, and optimizing for mobile devices to ensure a smooth experience on all devices.
Similar definitions
Data triangulation
Data triangulation combines multiple sources and types of data to gain a more complete and accurate understanding of user behavior and preferences.
Competitor UX analysis
Study of competitors' strategies, strengths and weaknesses in the context of CRO.
Mobile optimization
The process of improving a website's user experience and performance on mobile devices.
Qualitative analysis
Qualitative analysis focuses on non-numerical data, such as customer verbatims, to understand users' motivations, behaviors and frustrations.
Urgency and rarity
Urgency and scarcity are persuasive techniques used to incite action by creating a sense of immediate need or limited availability.
Unique Value Proposition (UVP)
The Unique Value Proposition (UVP) is a clear statement of why a customer should choose your product or service.
Segmentation
Segmentation is the process of dividing visitors into distinct groups based on common characteristics.
Behavioral analysis
Behavioral analysis is the detailed study of user actions and interactions on a website.
Conversion tunnel
The conversion tunnel is a series of specific stages in the customer journey that users go through on a website or application, from their arrival to the final conversion, such as a purchase, registration, or any other desired action.
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