Cross-sell

Marketing technique consisting of offering customers products or services that are complementary or related to those they have already selected or purchased.

The aim is to increase the overall value of the shopping basket while enriching the user experience with personalized, relevant recommendations.

By facilitating the discovery of additional products, cross-selling increases average revenue per transaction, while better meeting customer needs.

‍Examples ofrecommendation algorithms: "Often bought together", "Complete your purchase", "Our customers also buy" (for example, suggesting a protective shell or headphones after the purchase of a smartphone).