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Quantitative analysis
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Study of digital data related to user behavior on a website. It uses web analytics tools to measure metrics such as conversion rate, bounce rate, and time spent on the site. Quantitative analysis provides a solid basis for decision-making in the CRO process.
Quantitative analysis uses numerical data to identify trends, measure performance and evaluate hypotheses. It relies on key metrics such as conversion rate, bounce rate and time spent on site. This method is essential for validating test hypotheses, measuring the impact of optimizations, and guiding decisions based on robust statistical evidence.
Similar definitions
Data triangulation
Data triangulation combines multiple sources and types of data to gain a more complete and accurate understanding of user behavior and preferences.
Competitor UX analysis
Study of competitors' strategies, strengths and weaknesses in the context of CRO.
Mobile optimization
The process of improving a website's user experience and performance on mobile devices.
Qualitative analysis
Qualitative analysis focuses on non-numerical data, such as customer verbatims, to understand users' motivations, behaviors and frustrations.
Form optimization
Form optimization involves simplifying and improving online forms to maximize submission rates.
Urgency and rarity
Urgency and scarcity are persuasive techniques used to incite action by creating a sense of immediate need or limited availability.
Unique Value Proposition (UVP)
The Unique Value Proposition (UVP) is a clear statement of why a customer should choose your product or service.
Segmentation
Segmentation is the process of dividing visitors into distinct groups based on common characteristics.
Behavioral analysis
Behavioral analysis is the detailed study of user actions and interactions on a website.
Conversion tunnel
The conversion tunnel is a series of specific stages in the customer journey that users go through on a website or application, from their arrival to the final conversion, such as a purchase, registration, or any other desired action.
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