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Segmentation
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Segmentation is the process of dividing visitors into distinct groups based on common characteristics. These characteristics can be demographic, behavioral, or even emotional and psychological using specialized tools. By segmenting its visitors, a site or application can identify behavioral differences between groups, revealing opportunities for improvement to harmonize site performance.
By analyzing these variations and cross-referencing these observations with other analysis methods, particularly qualitative ones, companies can identify friction points or unmet needs, and their underlying causes, within certain segments. This enables them to better target their optimization efforts.
In addition, segmentation drives any personalization strategy, adapting content and experiences to the needs and expectations of different audience segments. By personalizing interactions, companies can improve user engagement and satisfaction, while maximizing conversion potential.
Similar definitions
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Competitor UX analysis
Study of competitors' strategies, strengths and weaknesses in the context of CRO.
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The process of improving a website's user experience and performance on mobile devices.
Qualitative analysis
Qualitative analysis focuses on non-numerical data, such as customer verbatims, to understand users' motivations, behaviors and frustrations.
Form optimization
Form optimization involves simplifying and improving online forms to maximize submission rates.
Urgency and rarity
Urgency and scarcity are persuasive techniques used to incite action by creating a sense of immediate need or limited availability.
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Behavioral analysis
Behavioral analysis is the detailed study of user actions and interactions on a website.
Conversion tunnel
The conversion tunnel is a series of specific stages in the customer journey that users go through on a website or application, from their arrival to the final conversion, such as a purchase, registration, or any other desired action.
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