User Test Moderate

A UX research method in which a moderator accompanies a live participant as they interact with a product, interface or prototype. The moderator asks questions, observes behaviors and can adjust the flow based on reactions, providing rich, contextual insights in real time.

In a CRO logic and discovery phase, moderate testing is particularly useful for exploring behaviors or misunderstandings in depth, testing complex paths or new ideas before they go into production. It can detect irritants, validate the user intent behind an action, or identify weak signals that tracking or A/B testing alone would not reveal.

This type of testing is highly complementary to A/B testing:

• Moderate testing is suitable for exploratory and qualitative hypotheses, prior to experimentation.
• A/B testing is then used to quantitatively validate the impact of a variation on a large sample.

By combining these two methods, product, UX and marketing teams can move from user intuition to measurable validation, while maintaining an approach focused on real needs.

‍