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SEO (Search Engine Optimization)

A set of techniques aimed at optimizing a website to improve its visibility and natural (organic) ranking on search engines. This includes technical optimization (site structure, markup, internal linking), content quality and user experience (UX).

A central element of modern SEO is web performance (loading speed, visual stability, interactivity), which is not only a ranking criterion for engines like Google, but also a determining factor for CRO (Conversion Rate Optimization). A fast, fluid site reduces bounce rates, improves visitor engagement and increases the chances of conversion, reinforcing the joint effectiveness of SEO and CRO strategies.

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