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Senior Consultant - Data and Optimization (CRO) [CDI] [M/F]
We are Welyft
Hello, we're Welyft, a team of data and digital marketing experts.
We are an agency specialized in digital experimentation (CRO, A/B testing, User Research web & product analysis) and based in Paris, in the 2nd arrondissement.
We believe in the global optimization of the user experience. We put the user at the heart of the process, to better adapt to his or her needs and pathways.
We work with our customers to understand their customer journeys and implement optimized, personalized and consistent experiences across their various touchpoints (websites, app, email, sms, notifications, physical stores).
More than ever, users are looking for new interactions with new digital personalization tools, and we're here to turn their desires into reality.
Our ambition? To become the leading CRO (Conversion Rate Optimization) agency in France 🥊
Since 2022, many brands (over 30) in all sectors have placed their trust in us: Séphora, L'Oréal, Etam, Renault Group, Les Mousquetaires, Jardiland, Raja, Tag Heuer, A.P.C, GRDF, Fursac and many others...
Opportunity and role 🤓
Once you've been trained in our processes, you'll start working in a duo with your mentor. Rest assured, we'll support you as you develop your skills, so that you become an expert in your assignments!
Your role will be :
1 - Guiding :
- Set up a CRO program (A/B Testing, personalization) and provide training (Analytics, Activation, Dashboarding, CRO, Customer journey...).
- Spreading the culture of experimentation
2 - Collecting :
- Designing marking plans
- Setting up web analytics tools
3 - Analyze :
- Study our customers' sites using analytics tools (Google Analytics, Piano Analytics, Adobe Analytics), our UX criteria grid and reach tracking tools (ContentSquare, Hotjar, Air 360...).
- Formalize optimization recommendations
4 - Activate :
- Create the best experiences (AB test, push, personalization) by improving your customers' performance and user experience.
- Supervise the entire activation production chain. (Brief, wireframes, mock-ups, development, tracking dashboard, activation settings using our customers' marketing tools...)
You'll be working with Romain, Welyft's manager. With 6 years' experience in digital & data, he has developed his expertise with customers in a variety of sectors, where he has notably developed advanced CRO programs.
Her passions? Music, cycling, hiking and other outdoor activities 🚴
What we are looking for ❤️
Don't hesitate to apply if you don't tick all the boxes!
Business skills 🧑💻:
- At least 3 years' initial data / CRO experience in an agency or with an advertiser.
- You have a perfect command of the main analytics tools (Google Analytics, Adobe Analytics, AT Internet...)
- You master one of the dashboarding tools (Looker studio, Tableau, Reeport...)
- You've already run a multitude of A/B tests using one of the Activation tools (AB Tasty, Dynamic Yield, Kameleoon, VWO...) and performed advanced UX analysis (Hotjar, Contentsquare, Air360...).
- Having already produced wireframes / creas (UX/UI) using Figma (or another tool) is an asset.
- Some knowledge of HTML/CSS/JS is also appreciated.
- Speak a second language? That's ideal 🇬🇧🇮🇹🇪🇸!
People skills 🫶:
- You're into analytics and business
- You are a good communicator with good interpersonal skills (written and oral).
- You're creative: you know how to propose and implement impactful solutions. You know how to think "out of the box".
- You're rigorous, you know how to manage projects to meet your customers' requirements.
- You have a real team spirit: "Alone we go faster, together we go further!" Kindness is a pillar of Welyft.
Why work with us? 🤗
- You can learn from a highly-motivated team, in a dynamic environment combining ambition, humility, transparency and teamwork.
- We attach great importance to well-being in the workplace. People are the driving force behind the success of our project!
- Premises in the heart of Paris
- Mutuelle Alan + Carte Swile (carte ticket resto) + 50% reimbursement of Navigo pass (Forfait mobilités durables possible)
- Gymlib, for well-being and sport
- Flexible policy of 2 teleworking days per week.
- Dedicated time for training and responsible projects (ecological, associative, etc.).
- Regular afterwork events - A chance to forge closer ties!
- Attractive package: Depending on your experience.
The recruitment process? 🧑💻
Recruitment is all about getting to know each other and wanting to work together!
1️⃣ First call to discuss the position and your profile - 30-45min
2️⃣ Meeting with Amaury or Léo, 2 of our 3 co-founders and the team manager + case study + Debriefing - 1h30-2h
3️⃣ An interview with Clément, the latest co-founder - 30min
4️⃣ Debriefing and back in the week!
5️⃣ If you have our GO, we can arrange a meeting with the team to see if the magic works for you!
6️⃣ YOU will give us your GO or your no GO.
We look forward to talking with you, see you soon 😉
Our advantages
Your computer, your choice
We offer Macs and PCs to provide you with the ecosystem that suits you best.
A pleasant working environment
The agency is located in Paris in the heart of the 2nd arrondissement (Métro Strasbourg saint-denis)
Work/life balance
A flexible teleworking policy 2 days a week to fit in with your daily routine.
The winning combo
Mutuelle Alan + Swile (carte ticket resto 10€/day) + 50% reimbursement of Navigo pass.
Shaping the future of digital activation
Values focused on innovation, excellence and benevolence.
Team spirit
Regular team seminars and afterworks.