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Bounce rate
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Bounce rate measures the percentage of visitors who leave a site after viewing a single page. This metric can provide information on the quality of traffic and the performance of a page or site, but its interpretation also depends on the objectives of the latter.
Indeed, a high bounce rate does not systematically indicate underperformance. It is crucial to analyze bounce rate in conjunction with other metrics, or as part of segmentation, to understand its real impact on performance.
It's important to note that the definition of bounce rate can vary according to the analytical tools used. Some tools consider any visitor leaving a page without further interaction as a bounce, while others, such as GA4, take into account factors such as time spent on the page or events triggered.
Understanding these differences is essential to correctly interpreting the data and adjusting optimization strategies accordingly.
Similar definitions
UPT ( Unit per transaction)
Indicateur e-commerce qui mesure le nombre moyen d’articles achetés par commande.
CVR (Taux de conversion)
Indicateur clé de performance (KPI) qui mesure la proportion de visiteurs ayant réalisé une action attendue sur un site ou une application, par rapport au nombre total de visiteurs exposés.
Macro-conversion
Macro-conversion is the ultimate goal a company seeks to achieve with its visitors, such as a full purchase, a subscription to a paid service, or any other primary action that generates business value.
Micro-conversion
Micro-conversions represent the intermediate steps that users take before reaching a macro-conversion, which is the main objective, such as a purchase.
Scroll depth (scroll rate)
Scroll depth, or scroll rate, measures how far a user scrolls down a web page, indicating which sections of content are actually viewed by visitors.
Conversion rates
Often abbreviated CVR or CR, the conversion rate corresponds to the percentage of visitors performing a desired action on a website, such as a transaction, subscription, document download or form submission.
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