Addingwell

Addingwell partner agency

Welyft will support you in implementing Server-side with AddingWell on your collection environment, so that you can benefit from all the main advantages:

The Addingwell solution lets you easily switch your collection environment to server-side, thanks to a code-free, all-in-one platform that includes a hosting server for your sGTM, a server monitoring tool to analyze the performance of your requests, an email alerting tool to quickly intervene in the event of a drop in performance, and a cookie mapping tool to see the impact on the identification of your visitors.

Better understand your users' Safari journeys:

With Server-side, you can easily place your analytical cookies in a 1st party context, thus bypassing Safari's technical restrictions, which reduce your ability to recognize your returning visitors.

Reduce the impact of Adblocks on your analytical tools

Adblocks are massively used, especially on the desktop, and penalize your performance visibility. Thanks to serverside and addingwell, analytical requests are executed from your domain name and are no longer blocked by default.

Reduce the impact of tags on your web performance

Instead of running numerous tags on different platforms, you can use serverside to centralize your data collection with a limited number of tags, thus significantly reducing the impact of tracking on your web performance.

Take back control of your users' information sent to platforms.

Setting up a server-side allows you to add a transformation stage for your users' information, where you can modify, delete and reprocess the information before sending it to the platforms, thus improving your control over your data.

Making it easy to set up usecase CAPI

Thanks to serverside & Addingwell, you can safely implement 1st party information sharing features such as Facebook CAPI to boost the ability of acquisition algorithms to understand performance and improve strategies.

‍