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SBM I CUSTOMIZATION I CMP
Optimizing consent rates: Société des Bains de Mer joins forces with Welyft and Didomi
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+ 5 points consent rate
86% average consent rate
5 million annual sessions
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Société des Bains de mer
Société des Bains de Mer de Monaco (SBM) is a historic and emblematic company based in Monaco. It is famous for its prestigious casino, four luxury hotels, 27 restaurants and other upscale activities. SBM employs nearly 3,000 people and offers unique experiences to a wealthy, international clientele. To maintain its level of excellence, both in its establishments and on its digital platforms, SBM relies on specialist partners such as Welyft
Challenge: create a premium experience for the Société des Bains de Mer de Monaco's digital environments.
The Société des Bains de Mer de Monaco (SBM) has a main domain for all its activities, including several dedicated areas such as hotels, restaurants, the casino, the wellness area, etc. Every year, their site receives several million visits!
The main challenge for SBM was to recreate an online user experience as upscale as that offered in its establishments, and in particular right from the reception area. To achieve this, it teamed up with Welyft, who, with the help of Didomi, set up a personalization system right from the arrival on the site.
Our first challenge is to offer a global stay experience that exceeds our customers' expectations
- Anthony ChiarelDigital Marketing Manager at Société des Bains de Mer de Monaco
The project began with a simple observation: the first interaction with a visitor to the site is the RGPD banner. A "legal" message far removed from the standards of a 5-star hotel welcome.
For Welyft, the challenge was to optimize the site's welcome for visitors, while taking into account the constraints linked to the small amount of data available before cookies were accepted.
Welyft used contextual elements available to all users as they arrived on the page. Using this data, they were able to create a more personalized welcome, likely to capture visitors' interest.
"Welyft's teams quickly identified levers for improvement to achieve short- and medium-term results. Thanks to a methodical approach, combining technical analysis and exchanges with Sephora's internal teams, strategic insights were proposed to maximize online conversion efforts. Welyft thus played a key role in transforming Sephora's CRO approach."
Anthony Chiarel
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Our mission
External Audit: In-depth analysis of the performance of the customer's website, product pages and acquisition channels to understand where conversion rates can be improved.
Kick-Off Questionnaire
Gathered key information from Sephora's digital teams to identify bottlenecks and adjust CRO strategy.
Kick-Off Copy questionnaire
Gathered key information from Sephora's digital teams to identify bottlenecks and adjust CRO strategy.
Kick-Off Copy 2 questionnaire
Gathered key information from Sephora's digital teams to identify bottlenecks and adjust CRO strategy.
Kick-Off Copy 3 questionnaire
Gathered key information from Sephora's digital teams to identify bottlenecks and adjust CRO strategy.
Conversion through collaboration and personalization
The importance of collaboration between marketing and e-commerce teams
The overhaul of Sephora's CRO strategy highlighted the need for close coordination between marketing and e-commerce teams to maximize conversion performance.
The importance of collaboration between Marketing and E-commerce Copy teams
The overhaul of Sephora's CRO strategy highlighted the need for close coordination between marketing and e-commerce teams to maximize conversion performance.
The importance of collaboration between marketing and e-commerce teams Copy 2
The overhaul of Sephora's CRO strategy highlighted the need for close coordination between marketing and e-commerce teams to maximize conversion performance.
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