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SBM I CUSTOMIZATION I CMP
Optimizing consent rates: Société des Bains de Mer joins forces with Welyft and Didomi
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5 million sessions a year exposed to CMP
86% average consent rate after personalization
+ 5 consent points observed
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Société des Bains de mer
Société des Bains de Mer de Monaco (SBM) is a historic and emblematic company based in Monaco. It is famous for its prestigious casino, four luxury hotels, 27 restaurants and other upscale activities. SBM employs nearly 3,000 people and offers unique experiences to a wealthy, international clientele. To maintain its level of excellence, both in its establishments and on its digital platforms, SBM relies on specialist partners such as Welyft
Bringing a premium experience to the digital environments of the Société des Bains de Mer de Monaco
The Société des Bains de Mer de Monaco (SBM) has a main domain for all its activities, including several dedicated areas such as hotels, restaurants, the casino, the wellness area, etc. Every year, their site receives several million visits!
The main challenge for SBM was to recreate an online user experience as upscale as that offered in its establishments, and in particular right from the reception area. To achieve this, it teamed up with Welyft, who, with the help of Didomi, set up a personalization system right from the arrival on the site.
Our first challenge is to offer a global stay experience that exceeds our customers' expectations
- Anthony ChiarelDigital Marketing Manager at Société des Bains de Mer de Monaco
The project began with a simple observation: the first interaction with a visitor to the site is the RGPD banner. A "legal" message far removed from the standards of a 5-star hotel welcome.
For Welyft, the challenge was to optimize the site's welcome for visitors, while taking into account the constraints linked to the small amount of data available before cookies were accepted.
Welyft used contextual elements available to all users as they arrived on the page. Using this data, they were able to create a more personalized welcome, likely to capture visitors' interest.
"Welyft's teams quickly identified levers for improvement to achieve short- and medium-term results. Welyft has thus played a key role in transforming the SBM approach."
Anthony Chiarel
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Our mission
Optimization of CMP consent rates through UX optimization and a personalized approach
Project kick-off
Initial meeting with SBM, Welyft and Didomi to frame the mission: improve the user experience right from the consent banner, ensuring RGPD compliance and optimizing the opt-in rate.
CMP analytics audit
Analysis of CMP data to understand visitor behavior, detect friction points and identify opportunities for optimizing the consent rate per template
CMP UX optimization
Evaluation of the UX performance of the CMP and the application of best practices: simplification of the message, highlighting the benefits of consent and consistency with SBM's premium image and legal standards.
Designing personalized itineraries
Definition of personalization scenarios according to the universe visited (hotels, casinos, restaurants, etc.) to offer an adapted, more engaging and immersive banner.
Prototype integration
Integration of the CMP prototype by Welyft developers
Testing & Validation
Testing the performance of customized CMP with SBM users
A user-centric approach, coupled with seamless consent management, can truly enhance the online user experience.
A boost in visitor confidence
In addition to improving opt-in rates, the personalization of their banner increased user confidence. Clearer messages and immersive visuals enabled visitors to interact more naturally with the site.
A significantly improved consent rate!
After implementing banner personalization, SBM saw a 5-point increase in the consent rate, from 81.5% to 86.5%. This improvement was even more visible on mobile, an essential channel for Société des Bains de Mer.
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